For many years Google ads has been evolving, getting more and more powerful. Google places your ad right at the top of the page based on triggers "keywords" that we configure and in this your ads are only shown to the most likely potential client demographic. This in turn leads to high conversion rates and is why Google Ads is likely the most expensive yet effective route.
Facebook is similar to Google Ads in its targeting, but can be a far less expensive PPC option. However, this is only because the conversion rates on Facebook are typically far lower than Google Ads. That is why we not only use Facebook for PPC, but it is connected to many SEO methods we use. It really depends on your niche whether or not Facebook will be effective.
With the rise of digital technology came the ability to produce brand videos that might not otherwise be affordable. Traditional video crew and production teams are expensive. We are masters of affordable production and know how to make it work on YouTube ads. From logo reveals and site headers to full blown cooperate commercials we have what it takes.
From Yelp to Home Advisor, Google Ads to Facebook ads, it doesn't matter. Our real job is to learn. So even if you would like us to use a platform we have not used, it wont matter because we will figure it out quick. Whether that means learning it or bringing in the right person for the specific job we do what it takes to ensure success!